Intellr launches new in-play expert content product
2 minutos de lectura
(United Kingdom).- Intellr, sports betting intelligence, Racing Post’s new sports brand has today launched its in-play product. The flagship football product provides customers with reliable, high-quality analysis throughout the 90 minutes.
The smart, responsive and agile product bridges the gap between real-time action and content, by using advanced algorithms that combine live bookmaker’s odds with on-field events to produce expert predictions.
The product monitors 38 different data points, once an on-field event occurs this triggers the algorithm to analyse years of statistical data. This produces thousands of permutations and 100s of bet prompts which are then filtered to provide the most engaging content for the customer. Intellr in-play can cover over 90 leagues, in 40 languages, producing bet-prompting content for 35 markets including 10-minute markets.
The handwritten and concise predictions are supplied in actionable and concise formats via an API or front-end solution. The product is specifically designed to drive turnover and improve the betting experience.
Intellr’s, Head of Digital, Will Fyler spoke about the value of content to a sportsbook: “There is a huge appetite for high-quality sports betting content, both in the UK and internationally. Our research shows that insightful in-play content delivered in real-time will improve bet frequency and stake size. Our content also increases the dwell time of customers by 47%, keeping customers on your site for longer.’’
Fyler continued by expressing his excitement for Intellr’s in-play product and what the future holds for it: “In-play sports betting continues to grow, our product is available now for all major football leagues and we’re looking to rolling it out across more sports, including tennis and basketball, in the coming months.’’
Categoría:Sportsbook
Tags: Intellr, betting software, Sports Betting, Sportsbook ,
País: United Kingdom
Event
SBC Summit 2025
16 de September 2025
Sportradar at SBC Summit Lisbon 2025: AI, Integrity, and Brazil’s Rising Influence in Global Gaming
(Lisbon, SoloAzar Exclusive).- Fernando Mora, Senior Sales Executive at Sportradar, reflects on a milestone presence at SBC Summit Lisbon 2025, where innovation, responsible growth, and Brazil’s emergence took center stage. Discover how Sportradar is shaping the future of sports betting through AI-driven solutions and global partnerships.
Thursday 02 Oct 2025 / 12:00
ProntoPaga Strengthens Its Position at SBC Summit Lisboa as a Leader in Digital Payments for iGaming in Latam
(Lisbon, SoloAzar Exclusive).- Juan Carlos Loza, Head of Sales Latam at ProntoPaga, shared the company’s achievements and progress during SBC Summit Lisboa 2025, where they reached a record number of strategic meetings. The team presented their 360° solution for the iGaming ecosystem, highlighted their leadership in local payments and instant payouts, and outlined the tech trends set to shape the future of the sector in Latin America.
Wednesday 01 Oct 2025 / 12:00
Amusnet Showcases Innovation and Social Commitment at SBC Summit 2025
(Sofia).- Amusnet left a strong mark at this year’s SBC Summit Lisbon, held September 16–18, where the company served as Premium Sponsor of the major industry event. The all-casino solutions provider presented its growing portfolio to more than 30,000 professionals, while also using the platform to highlight its international expansion strategy and commitment to corporate social responsibility.
Tuesday 30 Sep 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.